CAMPAIGN CONCEPTING
EXOTICS CAMPAIGN
Led strategic design concepting and visual direction for the campaign, crafting cross-platform assets that guided customers from upper-funnel awareness through to conversion.
CAMPAIGN CONCEPTING
HALLOWEEN CAMPAIGN
Led the annual refresh of the Halloween campaign, developing photoshoot concepts and cross-platform visual strategy. Designed assets that created a cohesive customer journey from awareness to conversion, resulting in increased year-over-year performance.
VIDEO: PAID SOCIAL
CREATIVE DIRECTION
ART DIRECTION
CAMPAIGN PHOTOGRAPHY
digital DESIGN
SITE ASSETS
digital DESIGN
Social & Paid
PRINT & illustration
HOLIDAY 2023
Holiday cards & gift card
ILLUSTRATION
CHEWY APP ILLUSTRATIONS
